Blog about WordPress deployment, work flow and best practices, written by WP Pusher.


A Primer on Source Control

Source code control is nothing new to software development. It’s been around for decades. But for those of us who work in the open source community, specifically those who are working with WordPress, we may not have the experience that some of our peers have.

After all, many of the people who work on or work with WordPress are people who are seasoned software developers or who have been working on software for a long time.

A Primer on Source Control: A plugin's repository.

The online Subversion repository for a simple WordPress plugin.

And to be clear, this doesn’t mean they learned source control within the context of open source development – maybe they did, maybe they didn’t. In short, they’ve had time to learn the advantages of workflows for and reasons why source control is so important.

Ultimately, the point I’m trying to make is this:

If you’re new to WordPress, and you’ve heard about source control, Subversion, Git, or GitHub or even used it to some degree (even if you aren’t entirely sure what you’re doing), that’s okay! Everyone starts at the beginning.

The purpose of this primer is to help explain some of the benefits of source control, why we use it, and how it plays a role in our day-to-day activities especially when we’re working with others.

The Power of the Niche

If there is one thing I do not understand, it is why you would run a WordPress agency without operating in a niche. If you are running a business selling WordPress based websites, you literally run the most common online based business in the world. Why would someone choose you? How would they even know that you exist?

Today I want to talk about that. Niches. Last week we talked about leveling up and productizing your services and this is very much related. Side note: I originally thought this blog had to be about Git and GitHub, but I guess there are really no rules. Whatever is relevant to people running a WordPress based service business is relevant here. Back to niches. I’m obsessed with them. They are so powerful and if you haven’t realised it, I want to convince you. So please continue reading, okay?

How To Level Up Your WordPress Business And Escape The Rat Race

The headline of this post sounds like true click bait. I know! It really isn’t, though, because leveling up your business is exactly what I’m talking about. So bear with me. I want to try something different. Instead of talking about Git, I want to talk about business. I love business. I love talking about businesses and I love running a business. So today we are going to talk about – business! If it works, I will keep doing it once in a while, and if not… Well, let’s hope it works! Let me know what you think in the comments or by sending me an email.

3 Signs Your WordPress Development Team Is Not Actually a Team

Last week I wrote a guest post over on the WP Tavern about how fundamental Git is for WordPress teams. In the post, I mention 3 signs that will make it obvious to me that your WordPress development team is not in fact working as a team – but rather as small 1-man teams. The 3 signs are:

  1. Lack of version control
  2. Lack of a code collaboration platform
  3. Lack of a deployment strategy

Git is a fundamental enabler of team work, so without it, it’s hard to get to step 2 and 3 in that list. If you want to read the article, check it out over on WP Tavern.

[Video] Releasing a product for with Git

As part of the Git for WordPress video course, Danny van Kooten shows how he uses Git to release a new version of his plugin MailChimp for WordPress.

Danny van Kooten is the founder of Ibericode and the creator of MailChimp for WordPress, one of the most popular WordPress plugins on I have known Danny for a while and I know he has a pretty solid workflow, so I reached out and asked if he would like to share it, which he agreed to. Thank you, Danny!