The Power of the Niche

If there is one thing I do not understand, it is why you would run a WordPress agency without operating in a niche. If you are running a business selling WordPress based websites, you literally run the most common online based business in the world. Why would someone choose you? How would they even know that you exist?

Today I want to talk about that. Niches. Last week we talked about leveling up and productizing your services and this is very much related. Side note: I originally thought this blog had to be about Git and GitHub, but I guess there are really no rules. Whatever is relevant to people running a WordPress based service business is relevant here. Back to niches. I’m obsessed with them. They are so powerful and if you haven’t realised it, I want to convince you. So please continue reading, okay?

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